★ Applications open
The 11:11 Flea
Sell where thousands discover their next favourite brand.
Sell where thousands discover their next favourite brand.
Meet thousands of shoppers over three days, face to face, wallet out.
See what actually sells before investing more into inventory.
Turn customers into followers, and followers into repeat buyers.
Collaborators, creators, wholesale buyers and future partners.
Gachibowli Stadium
9–11 October 2026
"I launched my authentic Italian food brand at the 11:11 Flea, unsure if the taste would even land. Within days it had reached people across every age group, and the feedback showed me exactly what to make next. Two editions in, it's now a real brand on a bigger stage."
Founder, homegrown Italian food brand
"Kissa sold out at the Flea, and kept co-building with Sangam from there."
Kissa · Partner Brand 001
"Atrangi Mansa has done every single edition with us, scaling their softy brand flea by flea."
Atrangi Mansa · Softy brand
Pricing depends on the city, venue and stall format (full, shared or food). You'll get the exact rate card for your city the moment your application is shortlisted, no surprises.
A full stall is a 6ft x 6ft canopy with 1 LED tube light, 4 chairs and 3 tables. Shared stalls get 2 chairs and 1 table per brand. Food stalls add 1 electric connection and cooking space behind the canopy. We don't provide racks, hangers or display props, so bring your own display setup.
Each edition draws around 6,000 people across two days, and we've hosted 45,000+ across all editions to date.
Yes. Food stalls are typically allotted outdoors, with gas and electric cooking both allowed. Dietary rules (vegetarian-only, etc) vary by city and venue. You handle your own FSSAI, hygiene and licensing, and live-cooking stalls get category monopoly based on the approved food category.
Every application is reviewed by hand. Allotment is first come, first served, within availability, product category, competing products and overall curation. Each category has an upper limit (for example, a capped number of anti-tarnish jewellery stalls), and it's one brand per stall.
Regular stalls don't include charging. Extra tables and charging or high-capacity connections (for ovens, fridges, fryers etc) are available at a small added cost, priced per city. Share exact appliance specs and any extras at least 3 days before the event, unapproved appliances risk a fine.
Up to 4 people per brand at the stall. Anyone beyond that buys entry at the counter, early-bird and walk-in ticket prices vary by city. Please don't promise anyone free tickets.
Yes. You get an Instagram post and story template with the edition branding, and we feature brands in carousel posts (5 brands per post). Upload your logo and product photos in the registration form and tag @the11.11flea.
A partial payment books your stall; the balance must clear before the edition cutoff date or the slot may be released. No refunds are made once payment is done, including cancellations due to a terms violation.
Whether you join us in October or next year, we'd love to know what you're building. One application puts you on the map for every edition, in every city.
Join the Founder Network →
